How to Shop on TikTok

TikTok was without a doubt the most downloaded social media app in the first quarter of 2022.

Though it began as a music-focused app that encouraged users to sing along to their favorite songs, the platform already has over 1 billion active users, and there is now a wide variety of material featuring more original videos from users.

In 2022, it will be common for brands to use video in particular to interact with their communities and display their personality.

Brands may communicate with their customers more through social media apps like TikTok, which boosts both brand awareness and customer loyalty.

Why therefore wouldn't TikTok shopping be the next is a simple question.

But First: The TikTok Phenomenon

The defunct social networking app "Vine," which was removed from the app store in 2016, is comparable to an updated version of TikTok.

Users of Vine might upload seven-second videos, with content resembling some of the TikTok videos now being submitted.

Studies have shown that Gen Z and millennials have attention spans of roughly 8 and 12 seconds, respectively, therefore the popularity of short video clips made sense.

ByteDance, a tech business, recognized a window of opportunity and seized it to launch TikTok.

The "For You" page, which promotes videos that are most likely to match your interests and grab your attention, is the first item you are taken to when you start the app.

In contrast, the posts on other social media platforms like Facebook and Instagram come mostly from the brands and people you follow.

The algorithm behind TikTok is made to keep users browsing and interested by showing them new posts from random users.

You can see how this success leads to the next stage of the social platform: TikTok purchasing. The "For You" tab may be TikTok's most successful feature on the app because it creates material for each user's particular interests every second.

What Is TikTok Shopping?

TikTok commerce makes it simple for users to buy the goods they see on the app without ever leaving it (very similar to Instagram Shopping, which you can learn more about here).

TikTok facilitates the e-commerce industry for shops by highlighting goods and services that customers may buy directly from the platform.

TikTok shopping is useful since it allows users to take advantage of the items that influencers are currently promoting on the app and skip the step of visiting the product's website.

On TikTok, a lot of firms use influencers in their marketing campaigns by providing their goods to users who have large followings and asking them to spread the word about them.

The majority of the time, influencers are paid to push favorable feedback on whatever the firm wants them to promote. Occasionally, reviews are unpaid and sincere.

It's easy for people to buy products:

• They see a product they like and then search for the brand's TikTok page (or find some while browsing the app!) Businesses that promote their items on TikTok will get a dedicated shopping page on their profile.
• The buyer can then look through the many products available by the company and select the specific goods they desire.
• When they are through shopping, TikTok users can purchase the things directly from the app, or it will instantly redirect you to the company's website to complete your purchase.

Below is an example from Kylie Cosmetics, one of the first brands to adopt TikTok shopping, that shows both the link to the TikTok shop and what occurs when you click on the link.

Again, the interface is identical to Instagram, making it a simple transition for marketers looking to reach a new audience, as well as consumers who use both platforms:

Screenshot from TikTok, June 2022

How To Setup Your Own TikTok Shopping Experience

If you're in the United States and you're reading this, it's likely because you can't seem to locate any information on how to begin anyplace.

This is due to TikTok shopping not having been launched in the United States yet (Kylie Cosmetics was, unsurprisingly, part of a trial).

Although some sites claim that this function is available to everyone in the United States, it will actually be implemented over the coming months.

When the time comes, we'll post an update here and help you through the setup!

Currently, if you Google "TikTok Seller Central," you'll be directed to this page, where you can see the seven Asian regions and the one in the United Kingdom that offers TikTok shopping.

Screenshot from TikTok, June 2022

TikTok Shopping Best Practices

Start monitoring the companies and accounts you follow in the interim; the bigger names will probably open their stores first.

So that you are prepared to go when the time comes for your firm, keep an eye on their films and strategies.

What we suggest is as follows:

1. Post Authentic Content That Shows Your Sense Of Humor

Posting brief videos of actual consumers using your product and assembling them into a montage will not only appear more genuine, but will also motivate users to interact with your business.

2. Take Advantage Of Existing Trends And Audios

The brands who take advantage of participating in popular trends—whether it's a popular dance or song that is trending throughout the world on TikTok—are the successful ones.

3. Collaborate With Influencers

Working together with other influencers will help your brand become more well-known and bring in new clients.

Teens trust influencers more than traditional celebrities by a margin of 70%, therefore when they promote your products, the influencers have a significant influence on the decisions made by their audience.

4. Give Users Full-screen Focus (Vertical Video)

Unlike other social media apps like Youtube and Twitter, where you can turn your phone sideways and the content still fits on the screen, TikTok's software is designed to display only vertical videos.

It's critical to post videos on TikTok that allow users full-screen focus if you want to keep your videos looking tidy and professional to viewers.

How to Make a TikTok Video

If you're wondering how to make a TikTok video, read this article. In this article, we'll cover how to upload your video, how to edit it, and how to get raw footage. Afterward, we'll discuss how to add transitions and transition effects. We'll also discuss what the first step is in editing your video. To get started, you need to create an account and log in to the platform.

Uploading a video

Before uploading a video on TikTok, you should know the rules. First of all, you should know that you cannot copy any video on TikTok. You need to edit your video before uploading it. You can use small parts of videos from other platforms to create your own video. However, you should be careful not to publish any videos with copyrighted content. If you want to be successful on TikTok, there are certain things you must keep in mind.

Audio Failure: You should be aware of this problem when uploading a video on TikTok. It may be the fault of your own audio quality or the video's size. If it happens, you can fix the problem by using third-party audio clips. However, you should keep in mind that the audio may get cut off if you use it directly. This happens if you have inserted it from a TikTok library.

Editing a video

Adding stickers to your videos is as easy as dragging and dropping. Just like emojis, you can enlarge or reduce the size of the stickers by pinching your thumb and index finger together. Similarly, if you want to delete a sticker, you can simply drag it to the trashcan or timeline. In addition, you can even add captions or mentions. Then, simply hit save.

You can use the built-in editing tools in TikTok to improve the quality of your videos. You can also use an external video editing application to add polish and production value. Although many users use the built-in editing tools, there are a number of other applications that offer more advanced video editing tools. Here are some of the best ones for creating TikTok videos:

Adding transitions

There are many ways to add transitions to your videos, but perhaps the most popular way is to use your camera. Adding transitions to your videos will give your viewers the impression that you have hundreds of different pictures. This will be a simple and effective way to show off the wide variety of your images. After adding transitions, you can save your video and share it with friends and family. To add transitions, simply select a clip and then right-click it. Then, click on the transition icon and change the duration and mode. When you're done, tap OK.

After importing the video clips into Filme, you'll need to add a sound track and apply transition effects. You can either add sound to the whole video or just one clip. You can also use transitions between scenes, but you can't use them if the clips are too long or don't have enough space. Once you're done editing the video, export it to a TikTok-compatible file and upload it to the platform.

Getting raw footage

Getting raw footage for a TikTok video can be a tricky process. It's important to remember that it's not necessary to get raw footage. However, you may want to have some raw footage on hand to peruse and if needed, edit later. While the raw footage does have its advantages, it's not the same as edited video. Here are some tips on getting raw footage for your TikTok video.

Raw footage, also known as source footage, is the original video output from your camera. You'll receive it in a large list of files, some of which may not be openable without professional software. It's unprocessed, which means it's not color-corrected, audio-enhanced, or trimmed to remove unusable footage. It's also the most difficult to edit, so if you want to use raw footage, you'll need to work with professional editing software.

How to Change Username on TikTok

If you've gotten bored with your current TikTok username, don't fret. You can always change it to something else once a month. Here are some tips for doing so:

If you get bored of a username

If you're tired of your TikTok username, you can change it. To change your display name, go to your Profile and click the "Change username" button. If your username already exists in the database, you'll need to wait 30 days before you can change it again. Otherwise, you'll have to wait a few weeks or months. There's a 30-day limit to changing your TikTok username, so you might as well change it before you run out of time.

A common mistake is choosing a boring username. A unique name will catch your audience's attention. TikTok's algorithm is designed to show you videos that are entertaining, and keep them watching. Avoid using words that are hard to pronounce, and don't use long words. Your real name is fine. Once you've changed your username, make sure to complete your profile by posting an interesting picture and link your other social accounts.

Changing it once a month

Changing it once a month on TikTok is permitted, but you need to wait at least 30 days before you can change it again. You will be required to use a different username for the following 30 days. A TikTok username is a unique name that will appear on your videos. The company restricts the changing of usernames to prevent bullying and spam. For more stories, see Insider's Tech Reference library.

In addition to changing your username on TikTok, you can also edit your user name. Clicking on the "Edit Profile" button in the "Me" section brings you to your profile edit screen, where you can change your username and your name. You can also connect other accounts with your new TikTok username, if you wish. It's important to maintain consistency across platforms.

Keeping it similar to other accounts

When changing your TikTok username, it is important to keep it similar to your other social media accounts. It is not good to associate yourself with a username that is difficult to read or offensive. Instead, you should use a username that best reflects your personality or brand. If you do not like the existing username, you can always change it in the future. Just remember to follow the basic rules of username creation and account security.

Changing your TikTok username is possible only once every 30 days. If you want to change it frequently, you can do so in the settings section of the app. Once there, tap "Edit Profile" to access the profile edit screen. From there, you can change your username and add a new name. Be sure to keep it similar to your other accounts to avoid any confusion.

Changing it whenever you get bored

Changing your username is a great way to keep the platform fresh. However, before you do so, you must be careful. TikTok allows only one change per 30 days. It is not advisable to use your actual name as a username. Using your real name will be seen as an attempt to create a fake account. However, it is possible to change your username every once in a while.

If you find your username boring, you can always change it again. The only problem is that the new name is not immediately visible, so you need to wait for at least 30 days. If you want to change your name immediately, however, you need to wait for a month before you change it. You can trick your phone into thinking that a month has passed by going to the settings menu. Then, select the date and time function on your phone.

How to Create a Playlist on Tiktok

If you're new to Tiktok, you're probably wondering how to create a playlist. Here are some tips to help you get started. You can also share your playlist with friends. All you have to do is send a link to your playlist. Once you've created your playlist, you can view it, add videos to it, and share it with others. Read on to learn how!

Creating a playlist

The TikTok creator feature lets you organize your public videos with themes. It can also help you categorize content by category. When TikTok first launched this feature, it was available only to certain content creators. Now, however, the feature is available to everyone. To get started, check out the guide below. You may also wish to check out the newest features on the site, including the new playlist feature.

To add multiple videos to your playlist, go to your profile and tap the three-dot icon on the right side of each video. Next, you must set the order of the videos in the playlist. To change this, hold down the icon and move it up or down. You can also move videos to a different playlist if you want to. Creating a playlist on tiktok is very simple, and you can do it right away.

Viewing a playlist

There is a nifty feature on TikTok called a playlist, which allows you to categorize videos and view them in a chronological order. You can reorder your videos or delete them altogether. If you want, you can sort them by relevance or by popularity, or put your favorites at the top of the playlist. To do so, tap on the three dots at the top of your playlist.

The Playlist feature on TikTok is available only for selected creators. However, this feature is set to be rolled out to all users in the future. If you don't have access to this feature yet, you can still interact with a playlist on someone's profile. To create a playlist on TikTok, go to the Profile tab on the main screen, and then click on 'Sort videos into playlists'.

Adding videos to a playlist

If you're not sure how to add videos to a playlist on Tiktok, there are a few steps that you should follow. The first step is to choose a playlist name. After you've chosen a name, the next step is to choose the videos that you want to include. Now you can decide what order to place them in by moving the three-line icon to the right or left to set the sequence. Tap the Create playlist button to finish.

You can also delete a playlist, but this will not affect the videos you added to it. In order to delete a playlist, simply tap the three-dot icon in the top right corner of the playlist and confirm. You can also remove a video from a playlist by holding it for a moment. The video will no longer be part of your playlist, but you can easily add it to a new one.

Sharing a playlist

If you've created a TikTok account and have been uploading videos to it, you may have noticed the option to share a playlist. You can create a playlist to save the videos you've uploaded to the platform. Once the playlist is created, you can then share the playlist with your friends and followers. If you've added a new video to a playlist, you can click "add to playlist" to add it to the list.

TikTok's Playlist feature allows selected creators to group together their clips and share them with others as part of a collection. With this feature, users can create themed playlists that can help boost their total views. The playlist is also accessible from the creator's profile. Here are some tips for sharing a TikTok playlist with friends. Once you've added a playlist, you'll need to share the link to it with your friends.